Cover Conventions
From carrying out my research I have found certain codes and conventions that Q use, which create a strong theme and identity for itself and making it recognisable.The use of colour is very important here ad the the red masthead stands out and is very strong. The semiotics behind red often draw attention and it is recognised as a stimulant, red is sub-consciously perceived as exciting and energetic. It is also often linked with love and danger. Furthermore, I have found that throughout each cover, elements of red have been used throughout (either involving text or image). This again works with the concept of creating an identity for Q magazine. In terms of text, I have noticed that Q has used only a hand-full of various fonts which work well together. This small group of fonts again links to the concept of creating an identity, making it stand out memorable. For their sub-headings they often use bold capital fonts and for the smaller texts, more classical serif fonts giving connotations of sophistication. You often find the colours of these headings are white or red as they stand out against the backgrounds and work with the on-going colour palette.
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