Wednesday, 2 April 2014

Additional Info/Research

I found Bauer Audience Profiles for various magazines, giving a brief insight into the type of reader they would expect to find reading their magazines...


THE POP AUDIENCE PROFILE: THE POP READER IS STYLISH, CULTURED AND TYPICALLY WELL-EDUCATED, BUYING POP TO GET THE BEST CUTTING EDGE PERSPECTIVE SHE CAN'T FIND IN NEWSPAPERS, SUPPLEMENTS, MONTHLY GLOSSIES OR OTHER BI-ANNUAL MAGAZINES.  THE VAST MAJORITY OF READERS ARE ABC1 IN DEMOGRAPHIC AND UN-ADULTERATED LOVER OF ALL THINGS BEAUTIFUL, LUXURIOUS AND GORGEOUS.

KERRANG AUDIENCE PROFILE: YOUNG, INDIVIDUALLY MINDED AND PASSIONATE CONSUMERS, AN AUDIENCE DEFINED BY ATTITUDE, PASSION AND LOYALTY.

Radio - 15-35 male bias.

MOJO Audience Profile: Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.


(Q Magazine Audience Profile in Slideshare*)

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