I found Bauer Audience Profiles for various magazines, giving a brief insight into the type of reader they would expect to find reading their magazines...
THE POP
AUDIENCE PROFILE:
THE
POP READER IS STYLISH, CULTURED AND TYPICALLY WELL-EDUCATED, BUYING POP TO GET
THE BEST CUTTING EDGE PERSPECTIVE SHE CAN'T FIND IN NEWSPAPERS, SUPPLEMENTS,
MONTHLY GLOSSIES OR OTHER BI-ANNUAL MAGAZINES.
THE VAST MAJORITY OF READERS ARE ABC1 IN DEMOGRAPHIC AND UN-ADULTERATED
LOVER OF ALL THINGS BEAUTIFUL, LUXURIOUS AND GORGEOUS.
KERRANG
AUDIENCE PROFILE:
YOUNG,
INDIVIDUALLY MINDED AND PASSIONATE CONSUMERS, AN AUDIENCE DEFINED BY ATTITUDE,
PASSION AND LOYALTY.
Radio
- 15-35 male bias.
MOJO
Audience Profile: Discerning and passionate music aficionados, the MOJO audience
is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of
music see their passion as discovery without boundaries, genre and decade being
secondary to quality.
(Q Magazine Audience Profile in Slideshare*)
No comments:
Post a Comment