Evaluation Question 4

Who would be the audience for your media product?

Reader Profile

Mood Board

After carrying out my research for my magazine, I figured out that the ones that most interested me were the ones categorised as 'style bibles' -a genre created by 'The Face', reflecting the role of music and fashion in pop culture. These are magazines such as CLASH and Dazed & Confused. In result of this I have created a magazine filled with inspirations and interests of the ideal reader of my magazine. For example, places they'd shop such as American Apparel. Artists & icons they would like such as, Miles Kane, Alexa Chung to Solange Knowles, and events they would go to in their free-time such as local gigs and fashion shows. This i shown in the moodboard above which presents various likes of the audience.

I looked at AUDIENCE PROFILES to see what audiences magazine's specifically target. I have noticed they are quite specific and brief.

Bauer Media had:

THE POP AUDIENCE PROFILE THE POP READER IS STYLISH, CULTURED AND TYPICALLY WELL-EDUCATED, BUYING POP TO GET THE BEST CUTTING EDGE PERSPECTIVE SHE CAN'T FIND IN NEWSPAPERS, SUPPLEMENTS, MONTHLY GLOSSIES OR OTHER BI-ANNUAL MAGAZINES.  THE VAST MAJORITY OF READERS ARE ABC1 IN DEMOGRAPHIC AND UN-ADULTERATED LOVER OF ALL THINGS BEAUTIFUL, LUXURIOUS AND GORGEOUS.

KERRANG AUDIENCE PROFILE YOUNG, INDIVIDUALLY MINDED AND PASSIONATE CONSUMERS, AN AUDIENCE DEFINED BY ATTITUDE, PASSION AND LOYALTY. Radio - 15-35 male bias.

MOJO AUDIENCE PROFILE Discerning and passionate music aficionados, the MOJO audience is predominantly male (77%) and affluent (63% ABC1). These heavy consumers of music see their passion as discovery without boundaries, genre and decade being secondary to quality.

Q's AUDIENCE PROFILE Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).