Magazine Institutions

Bauer Media Group ...is a German publishing company based in Hamburg. It operates in 15 countries worldwide and is privately owned by the Bauer Family since 1875. It is the leading consumer magazine publisher in the UK and publishes Q, Mojo and Kerrang (*advertised as men's magazines).

Another company is IPC Media (International Publishing Company) again one of the leading UK magazine and digital publishers. It has a large portfolio, selling over 350 million copies a year. They own NME, Guitar and Bass international music magazines.

"Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.

Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chatand Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, thegoodtoknow network."

When looking at the above information, you see that the music magazine (NME) is placed within the male portfolio. I have noticed that this is also the case for Bauer Media. When looking at the Woman's division it is generally about fashion and gossip, no music; therefore if I would like to produce a magazine targeted at both genders I'd perhaps have to focus on other aspects such as fashion and gossip as well as music to make it more attractive for women.