Tuesday, 1 April 2014

Market Research: Dazed & Confused

http://www.dazeddigital.com/Music/Default.aspx



Dazed & Confused Magazine uses the type of context and layout and focuses upon the same target audience that I was hoping to employ in my own music magazine. Dazed & Confused is a magazine that includes fashion, art and culture, photography, film and music within its pages however it does not hinge its context on mainstream popularity but instead focuses upon the more obscure. The music section of the magazine is more about discovering new artists and bands, 'incoming' bands and 'rising' new artists. Another aspect that I wish to employ into my own music magazine is the use of playlists. When a magazine has a certain target audience of the same age group and a similar type of person, then stereotypically the type of music they listen to will be similar. Putting playlist ideas within a magazine, playlists inspired by celebrities or the general public, could be a clever way of promoting new music alongside well known classics.
Dazed & Confused focuses upon arty/fashionable/alternative students and it is this kind of target audience that I wish my music magazine to be aimed for.

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