IPC Media and Bauer Media were the most successful publishers last year and are the most well-known; publishing magazines such as NME, Q and Kerrang. However, even though these are deemed the most successful in terms of sales of magazines, sales have decreased in general due to the advance in technology and the internet. People can now find information online much faster opposed to a weekly/monthly magazine. However as technology will advance more and more, in order for these company’s to keep up they would have to move towards the more technological side of publishing in order to keep up.
NME LAUNCHES INNOVATIVE DIGITAL MAGAZINE DISTRIBUTION CAMPAIGN
February 11, 2009
NME today announces a partnership with online newsagent John Menzies Digital to launch an innovative distribution campaign designed to take the unique benefits of NME magazine to an online audience.
The first of its kind, the partnership sees NME build on its brand reach of over one million people each week by taking the print edition to an audience of 15-24 year olds who do not currently read the magazine.
However print-based magazines will never go away as it is a novelty of having a physical copy in one’s hand opposed to a web-page, and generations have grown up with this.
Even though these are the strongest company’s for publishing I feel that that in terms of audience and genre, their magazine’s are particularly male intended. I looked at another popular international company called Hearst, specialising in Women’s magazines. However there are no magazines in the music genre, just fashion, health & lifestyle and gossip magazines. I feel this means that my magazine has a wide gap in the market... but perhaps it is too broad and a risky territory as it may fall flat and not work. I also don’t want my magazine to be a completely female magazine and want to attract a male audience too.
I feel perhaps Bauer media is perhaps the best publishing company for my magazine as it publishes music magazines, like IPC - however IPC have male dominating rock genre magazines. I feel there is a gap for my magazine as it would appeal to both sexes due to artists that are included within the magazine would attract my unisex audience. The main attraction would also be is that it is unique and stands alone as a magazine as it focuses prominently on current alternative music as well as new and unsigned artists.
How Do Mags Make Money?
Music magazines such as NME, Q and Kerrang cost £2.20, £3.99 and £2.20. NME and Kerrangare weekly magazines therefore cost a lot less than Q as it is monthly. As NME and Kerrang are weekly their price must be reasonable otherwise people wouldn't be able to afford them. I feel perhaps monthly magazines are less commitment for your readers and as a company, less expensive for printing however I have chosen to make my magazine monthly, and to cut out my competitors I've made it much less expensive, £2.99.
Additional Research supporting my analysis.
'IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every month.'
'Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.'
'Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.'
Circulation
Mag ABCs, music: NME print slide continues
16 February 2012
By Press Gazette
Mojo remains the biggest-selling print music magazine in the UK after seeing circulation fall 7.5 per cent in the second half of last year, out performing its stablemate Q, which fell 12.1 per cent to 75,522 - according to ABC.
The music (rock) sector was up 16.3 per cent in the between July-December compared with an increase of 22.6 per cent in the first six months. This is largely down to the ABC debut of free magazines: The Stool Pigeon, Properganda and DIY Magazine.
Free title The Fly saw a slight decline, down 0.7 per cent to 100,774, but remain's the sectors biggest circulation music title. NME had another poor showing and fell 14 per cent to 27,650. In the first half of the year it was down 14.3 per cent.
Bauer's Kerrang had a solid performance, down just 2.1 per cent to 42,077, while Ireland-based title the Hot Press was down just 0.2 per cent to 17,688.
Music (rock) circulation figures for the first half of 2011:
Title; publisher; average sale; change year on year
- The Fly free ( Channelfly Enterprises Ltd ) : 100,574 ; -0.4%
- Mojo ( Bauer Consumer Media ) : 87,555 ; -7.5%
- Q ( Bauer Consumer Media ) : 77,522 ; -12.1%
- Classic Rock ( Future Publishing Ltd ) : 62,354 ; -7.9%
- Uncut ( IPC Media Ltd ) : 62,305 ; -14.2%
- The Stool Pigeon free ( Junko Partners Publishing ) : 53,676 ; N/A
- Properganda free ( Proper Music Distribution ) : 46,542 ; N/A
- Kerrang! ( Bauer Consumer Media ) : 42,077 ; -2.1%
- DIY Magazine free ( RWD Creative Media Limited ) : 36,801 ; N/A
- Metal Hammer ( Future Publishing Ltd ) : 35,259 ; -15.7%
- New Musical Express ( IPC Media Ltd ) : 27,650 ; -14.0%
- Hot Press ( Osnovina Ltd ) : 17,688 ; -0.2%
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