Target Audience- Primary Research

Questionnaire Analysis as part of my AS Media Studies coursework I will be creating a music magazine. As part of my research, I am trying to find out what the target audience would like a new music magazine. Here are the questions which I felt were appropriate for gaining an idea for a gap in the market and what would attract my audience...

Please Tick the applicable boxes to you. 

1) How Old Are You?  14 – 16  17 – 20  21-25  25-30  30+ 

2) What Gender Are You?  Male  Female 

3) What Genre Of Music Do You Listen To?  House  RnB  Rock  Chart  Indie/Alternative 

4) Who Are Your Favourite Artists Or Band? _________________________________________________________________. 

5) When Purchasing A Music Magazine How Much Are You Willing To Spend?  £1 - £2  £3 - £4 

6) What Kind Of Features Would You Like To See In A Music Magazine?  Gossip  Fashion  Film and Technology  Surrounding Culture  Other__________________. 

7) What Freebies Would You Like With Your Music Magazine?  Mix- Tape CD  iPod Case  Free Music Online Downloads Other__________________________________________________________. 

8) How Often Do You Attend Concerts/ Gigs/Festivals?  Monthly  Yearly  Never  Occasionally 

9) If So What Artists Or Bands Did You Go See? ________________________________________________________________. 

10) What Are You Daily Hobbies?  Shopping  Dancing  Singing/ Rapping Other__________________________________________________________. 

11) Have You Ever Brought One Of The Following Music Magazines?  Q  Mojo  Vibe  Clash   None

12) How Often Have You Brought A Music Magazine?  Occasionally  Rarely  Frequently/ Often 

13) Do You Purchase Magazines? If So Which Ones? ________________________________________________________________.

14) What is your main purpose or gain of reading a magazine?

 For Entertainment

  For Information

 To find out about role-models and people you care about

  To chat and socialise to your friends about

15) Which do you prefer?

 Established well-known music artists

OR

 New and Upcoming Artists